Making it Happen. New Product Introduction programmes touch all parts of an organisation, and improving the process inevitably impacts many people in many areas. Acknowledging this fact and incorporating change management and communications as critical themes within the design and implementation of any NPI programme redesign can make the difference between success and failure of the new process. At Bubble we take this seriously. Our methodology for the design and implementation of a New Product Introduction process is consistently successful because it ensures the engagement and ownership of as many people as possible from the outset. Typically, internal teams of subject experts and opinion formers become intimately involved in the design and definition of the new process. One of these teams is usually charged with change management and communications, and works to harness all existing internal mechanisms to support the aims and benefits of the project. The teams quickly become the champions of the new process – a process that they have designed, and a process that they believe is perfectly suited to the needs of their particular organisation.