The Right Products: Developing a product strategy that responds to external technology and market influences and supports an organisation's business strategy is a constant challenge. We work with our clients to develop a rich picture of their future market place as a platform from which to define appropriate technologies and create a new product introduction strategy and a product development roadmap. Managing a new product portfolio is usually about answering three questions: Are we going to realise the organisation's strategic goals? Are we optimising the use of resources? Are we managing risk appropriately? Way too much time and money is often invested in installing sophisticated modelling tools and reporting systems without a clear understanding of what information is needed and how it will answer these questions. Bubble can help you examine your new product portfolio and build a process that uses simple tools to continuously test your program against the three questions above.